Brand Strategy and Experience Marketing

Branding is one of the most integral parts of a business, regardless of its size. Having an effective strategy gives you an edge over your competitors. Familiarity is key.

What does ‘branding’ mean?

Your brand is you, it informs your customer about the kind of business you are. Are you a serious down to earth business? Are you the creative and quirky start up company that promises scale and growth? Having an effective brand differentiates you from other businesses and keeps you in the public’s mind longer.

Working with Creative Eight Studio allowed me to create a brand that told a story about me and also gives me the opportunity for storytelling further down the line.

Since I launched this site, I’ve had multiple remarks about Quibbles Consulting’s logo. The decision to brand my business this way was not coincidental.

Experiential marketing is a growing trend which involvesmarketing a product or a service through experiencesthat engage the customers and create emotional attachment to the product/service.

I’m based in the South West of Western Australia, and boy do people love their dogs here. I fell into the same trap; meet Franky and Jet.

Franky the Border Collie
Jet, the Kelpie cross Wizard

Dogs are loved, dogs are part of the family, dogs are cute and adorable and loyal. By bringing my dogs into the logo, I used a trending subject (ie dogs) to capture the attention of my target audience, people living in the South West of Western Australia. I displayed part of who I am to the public, inviting them to share in the experience of my life.

So how do you build a brand? You start with the basics:

  • Who are you and what is your company’s mission?
  • What are the benefits and features of your products or services?
  • How is your company different from other services?
  • What qualities do you want them to associate with your company?

Effective marketing and branding aim to appeal to people’s hearts rather than their heads. Having an effective brand can be a powerful way to engage consumers on an emotional level. There are an incredible array of opportunities to create a connection between consumer’s feelings and branding and marketing. Do that, and you’ll find what you say and do will have a stronger impact. That’s because they’ll never forget how you made them feel.